We had the opportunity to be in Dublin for a couple of days on our last trip to Europe, and we decided to use the opportunity to visit the Jameson Distillery. We debated whether we would rather visit the Guinness Brewery or the Jameson Distillery, but Jameson won out because I’ve done a few brewery tours, but never a distillery tour. The Jameson tour didn’t disappoint.
We walked to the distillery from our hotel, which was about a 20-minute walk, and even though you would assume that a distillery would be in a gritty industrial zone, it was in a lovely area with brick and stone buildings and cobblestone streets. From Bow Street, we walked through an archway and into the Jameson complex.
Bar in the lobby
Inside the Jameson Complex, there is a small plaza with a gift shop and a restaurant. We skipped those and went straight into the distillery. The building has a modern loft feel, where the building seems old but fresh, with brick bones and lots of black iron and wood finishes. The color that brightens the room is an endless supply of green Jameson bottles.
Jameson Distillery sign near tour entrance
We went straight to the ticket counter to buy a ticket for the tour. The Bow Street tour is a 45-minute tour, and it currently costs € 26. Luckily for that price, there are some drinks that are provided. Once we paid for our tour, they sent us to the bar to get our complimentary drink before the tour began. Since I was there to fully experience Jameson Whiskey, I ordered a Jameson neat.
Workers used to be rewarded for their labor with glasses of whiskey
I’ll be honest, before this tour, I had never tried Jameson Whiskey. I had developed an affinity for American bourbon, and given how much bourbon is available in the US, I hadn’t even thought about trying Jameson. I took a sip and immediately noticed the caramel notes. It was also surprisingly smooth and gave me a pleasant, warming sensation. Ok, Jameson, you have my attention.
View from the waiting area before the tour
We waited around at the bar as the other guests began to join us. They were mostly Americans who were in town for the Steelers/Vikings game that happened the previous day. When the tour began, we were shuffled into a round brick room with some seats around a table, where the tour guide began to tell us the history of the Jameson brand. There was also a video that was artfully projected upon the table in the center of the room, which also helped explain the history of the distillery.
The projection on the table tells the history of Jameson
After the history of Jameson had been discussed, we were then moved into another room where we were asked to group up and stand around one of a series of display tables. Each of these tables had exhibits of various elements of the process, showing color development as well as demonstrating aromas that come from the maturation of the whiskey.
Demonstrations of the development of color and aroma in the whiskey
There was another video projection on the wall. This time, they demonstrated the process that they use to make Jameson Whiskey. This included the triple-distilling process as well as the maturation process in the barrel. This also included how they pick the barrels themselves. These barrels are reused American bourbon and Spanish sherry barrels, which add to the flavor and color of Jameson Whiskey.
Video showing the method of making Jameson whiskey
Finally, after the demonstration of how the whiskey is produced, we were ushered into a third room where we were given a tasting set. The guide walked us through the tasting notes of the three different whiskeys sitting in front of us. There was a classic Jameson Whiskey, Jameson Distillery Edition, and Jameson Black Label. There was also a glass of water there to cleanse your palate.
I enjoyed all of the samples, and again was pleasantly surprised by the quality of Jameson Whiskey. I had come into this experience thinking that it would be wildly inferior to the American bourbons that I’ve had, but it compares favorably. It’s definitely not better than some of my favorite bourbons, but I have to say it was better than some of the $40 bourbons that I’ve had. At the price point around half of that, it’s a solid whiskey.
Tasting three different versions of Jameson’s Whiskey
Jameson opened my eyes a little on this tour, and as I write this, I’m having a glass of Jameson right now. I learned that I don’t necessarily have to spend over $40 for a decent bottle of whiskey. It’s definitely not my favorite whiskey, but for its price, it’s very good.
I would recommend taking this tour to any Whiskey lover who finds themselves in Dublin. It was extremely informative, had great demonstrations, and a fabulous tour guide. The fact that I was able to consume some of that delicious whiskey is pretty nice, too.
Aer Lingus Avios is a tremendous program that almost nobody in the points and miles community talks about. The program is great because it provides a predictably great value on award flights. It is also easy to accumulate points because of its great transfer partners. What makes it fly under the radar, however, is that it is a confusing website and is not scanned by award websites like awardtool.com and pointsyeah.com.
Not Kidding – This Website is Terrible
One of the main reasons people don’t pay attention to this program is that the website is just horrible. For instance, you would think that if you logged into the website and then went to book a flight, you would be able to toggle between paying with Aer Lingus Avios and paying with cash. You would think this because almost every other airline has this feature on their website—not Aer Lingus, however.
This is the normal interface for the website, but there isn’t an option to pay with points.
Instead, you need to click on the AerClub tab at the top and under the “Spend Avios” section, select “Book a Reward Flight”.
When you click on “Book an Award Flight”, you would expect it to take you to a page where you could book an award flight. Unfortunately, you need to find the little button that says “Buy a Reward Flight,” which is about halfway down the page after a bunch of information about the kinds of flights that you can book with Avios.
Once you do that, there will finally be an interface to allow you to search for an award flight. Just type in the airport that you wish to depart from and the airport that you want to arrive at, as well as the date, and then click the “search flights” button.
That sounds easy enough, but the problem is that for some reason, you can only search for direct flights. For instance, I can search from Chicago to Dublin. I can also search from Dublin to Edinburgh, because both of those are direct flights. What I can’t do is search from Chicago to Edinburgh, because there would be a stop in Dublin. That’s utterly insane. I cannot think of another airline website that is unable to book an award flight with a stop. It’s non-stop flights or nothing.
How A Limitation Can Be an Advantage
This limitation, though, can be used to your advantage. I am a huge fan of stopover flights and because you need to book all of the awards as separate itineraries, that makes stopovers simple.
Let’s look at the above example. I want to fly from Chicago to Edinburgh, Scotland, and do it on points. Clearly, I can’t book it as one itinerary, because the website only allows for non-stop flights. However, that does mean that I can break the two segments up into separate days and instead plan a stopover in Dublin for a day or two. Now, instead of flying directly into Edinburgh, I can stop for a day or two, visit Dublin Castle, have a couple of Guinness stouts, and adjust to the jet lag before moving on to Edinburgh. Stopovers are a fun way of getting a little extra out of a vacation.
Unfortunately, that means that if you are planning to fly from America to Europe using Aer Lingus, you will need to fly from one of the few cities in North America that have a direct flight to Dublin or Shannon. There are a couple of dozen American cities that you can fly to Ireland on using Aer Lingus, and Flight Connections is a great way to find out where those airports are that connect via Aer Lingus.
Award Flights are Consistently Available at Reasonable Prices
The Aer Lingus website is clunky and hard to use, but the payoff is predictable pricing and fairly consistently available awards, at least in economy. Aer Lingus has a distance-based award chart, and they seem to release five economy seats for each flight. I have no idea how many business class awards they release, because they are always sold out. If you find one, consider yourself extremely lucky.
The points charges for economy flights within Europe are pretty good, with flights from Ireland to the UK or within Ireland costing 4,000 Avios off-peak and 4,500 peak. From Ireland to most of Europe, it is 6,500 off-peak and 7,500 at peak. When you get a little further out, like Ireland to Greece, the Canary Islands, or Croatia, it gets up to 8,500 off-peak and 10,000 peak.
The calendar for peak/off-peak is also fairly generous, with peak pricing basically being summer and a few holiday-related dates the rest of the year.
Where this program gets extremely interesting, for Americans, is the fact that you can fly to Dublin from most of the Northeast and Midwest in the US for 13,000 miles off-peak and 20,000 miles peak. For destinations in Florida, Denver, and the US West Coast, it costs 16,250 miles off-peak and 25,000 miles peak. To view the full award chart, click on this link.
What this means, at least for me, is that you can use Dublin as a great launching point for trips from the US to different parts of Europe. I’ve been promising my family a Canary Islands trip for years and haven’t pulled it off yet. Using Aer Lingus Avios, we could fly to Tenerife during spring break, for 13,000 miles to Dublin. We could stopover in Dublin for a night or two and then get back on a plane and fly to Tenerife for 8,500 Avios. That’s a total of 21,500 Avios each for a pretty great flight itinerary.
You could do the same thing and end up in Munich for 19,500 Avios with a stopover in Dublin, or go to virtually any place in Ireland or the UK for only 17,000 Avios. That’s not unheard of, but the fact that it’s available most of the time on the Aer Lingus website makes it unique. It might not be available on the exact date you want to fly, but usually within a few days of when you want to fly.
Also, if you really need to fly on a Saturday, because you really can’t do a Tuesday-to-Tuesday trip, Aer Lingus offers the same good flight prices on the weekends as they do on any other day of the week. You might need to plan ahead and book early if you want to get those flights, however.
Aer Lingus Avios are Easy to Earn
Accumulating Avios is one of the easiest things you can do in travel hacking. You can transfer points directly from American Express Membership Rewards, Bilt Rewards, Chase Ultimate Rewards points, and Wells Fargo points. You can also transfer points from Citi Thank You points and Capital One by transferring to other Avios programs and then transferring to Aer Lingus Avios. In addition, Chase has three personal credit cards: the British Airways Visa Signature Card, the Iberia Visa Signature Credit Card, as well as the Aer Lingus Visa Signature Card, which earn Avios. There are also two credit cards issued by Cardless that earn Qatar Privilege Avios. If you earn Avios in any other program, like Iberia, you can just transfer those points to Aer Lingus at a 1:1 ratio.
All of those points can be consolidated into any Avios program. That probably makes Aer Lingus, as well as British Airways, Qatar Airlines, Finnair, and Iberia (all Avios programs), the easiest programs to accumulate points in. This means that not only will it not take a ton of points to book those flights, but it’s relatively easy to get those points.
Taxes and Fuel Surcharges are Relatively High
One thing that can be a little frustrating about the Aer Lingus program is that the taxes and fuel surcharges are relatively high. They’re not high compared to other European programs like Flying Blue or Virgin Atlantic, but compared to Alaska Airlines, American Airlines, Delta, or United, those fees are pretty high. At current exchange rates, a round-trip flight to Dublin from Chicago costs $299.71 in taxes and fuel surcharges. On an identical United flight itinerary, the taxes are $50.41.
US-based programs like Alaska, American, Delta, or United are going to charge much less in taxes and fuel surcharges, but the number of points needed will typically be much higher. In the United Airlines example that I mentioned earlier, the total number of points needed was 80,000 United miles round-trip, as opposed to the 26,000 points needed with Aer Lingus. So the question is, would you rather pay 26,000 points and $300 or 80,000 points and $50? That’s really an individual decision.
Why Aer Lingus For Transatlantic Flights is Clutch
Recently, the Chase Sapphire Preferred Card had a 100,000 Chase Ultimate Rewards Points bonus. This will probably be the most popular signup bonus for 2025. Anyone who signed up for this credit card and completed the $5,000 spend in 3 months necessary to get the bonus will be sitting on at least 105,000 Chase Ultimate Reward Points.
If you have a family of four that you would like to fly to Dublin from Chicago, in an off-peak time like September, for example, you could book that with Aer Lingus for 26,000 Avios and $300 each, for a total of 104,000 Aer Lingus Avios and $1,200. Those flights currently cost around $800 each, or around $3,200 total. Since the Avios needed to book those flights transfer from Chase Ultimate Reward Points at a 1:1 ratio, that means that this one signup bonus can ultimately save $2,000 on these flights.
One credit card signup and one transfer, and you can save $2,000 on flights to Dublin. That’s pretty good.
Let’s say I wanted to visit Prague in September. Alaska Air has a flight bookable with Alaska Miles (ironically, an Aer Lingus partner award) for 27,500 miles and $24. I would book that and then book a flight from Prague to Dublin using 6,500 Aer Lingus Avios and $32 as well as a flight from Dublin to Chicago for 13,000 Aer Lingus Avios and $167. That means that for 27,500 Alaska Miles, 19,500 Aer Lingus Avios, and $223, I can fly from Chicago and visit both Prague and Dublin. That’s a pretty solid itinerary for a fairly low price in points and dollars.
Don’t Overlook Aer Lingus
The Aer Lingus rewards program flies under the radar as a pretty great way to book inexpensive economy awards from the United States to Europe, especially Ireland and the UK. While the website can be a little clunky, and all of the award flights have to be booked as separate legs of direct flights, understanding the Aer Lingus program can yield amazing value.
The fact that everything has to be booked as non-stop flights means that you can add a day or two stopover in Dublin. This allows people to add an additional destination to a European vacation. Having to book separate legs could be an annoyance, or it could be a benefit. It’s really just a matter of how you look at it. That being said, 13,000 miles one-way from the northeast and midwest of the US is a deal that just amazing, and it’s basically standard with Aer Lingus.
It’s easy to overlook this program because if you are trying to find the best deal on award flights with a website like pointsyeah.com or awardtool.com you won’t find Aer Lingus awards. But don’t forget to go to Aer Lingus and see what’s available, especially if a trip to Ireland or at least a stopover would be desirable. It’s a great program that flies under the radar, so don’t ignore it.
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